In the Bognor Observer (Page 4, June 26th), there was a paragraph about visitors to the FAVG website - "In addition the website www.fordairfieldecotown.co.uk had received over 300,000 plus visits".
According to the Barton Willmore "There have now been a total of 391,557 hits on the website, which averages at 4,399 hits a day since its launch. This is equivalent to 184 per hour".
Don't be mislead by this figure, because 'hits' are not visitors. If a web page has 10 graphics on a page this would count as 11 hits for each visitor - remember a hit is not a visitor. Barton Willmore goes onto say, "In terms of numbers of individual visitors, there have been a total of 7,510 different visitors to the website, at an average of 84 visitors per day".
I would consider the 7,510 figure to be a true reflection of visitors to the FAVG site since April 23rd. However, to publically sensationalise and inflate this figure as "over 300,000 plus visits" is misleading to say the least!
Download the Barton Willmore details of website usage here (mirror)...
1 comment:
"Massaging figures for fun and profit"
This just proves the old adage that there are "Lies ... damn lies ... and statistics"
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